LA84 Foundation and SCMAF Team with ASEP to Bring Coaching Education to Southern California Youth Coaches

Author: ASEP Marketing


In an initiative aimed at providing training to 15,000 youth sport coaches over the next five years, the LA84 Foundation and Southern California Municipal Athletic Federation (SCMAF) have partnered with leading coaching education provider American Sport Education Program (ASEP) to offer a customized online training and certification program to SCMAF coaches.

Through the sponsorship of the LA84 Foundation, 3,000 coaches per year over the next five years will have the opportunity to take the LA84 Foundation's Art of Coaching for SCMAF Coaches online course at no cost. Participation is highly recommended by LA84 Foundation and SCMAF.

The two-tiered coaching education program features the general coaching course "LA84 Foundation's Art of Coaching for SCMAF Coaches," released last December, plus sport-specific "LA84 Foundation's Coaching Youth [Sport]" courses for flag football, basketball, and volleyball, which will be available fall 2010. The courses will be made available through the ASEP Web site at

“With the online course, the LA84 Foundation and SCMAF can reach coaches who might not be able to attend traditional in-person coaching clinics,” said Wayne Wilson, LA84 Foundation vice president of education services. “We are delighted to partner with ASEP, a leader in online sports education.”

“I could not be more excited that SCMAF is partnering with the LA84 Foundation and the American Sport Education Program to develop an online coaching education program for the volunteer coaches of SCMAF’s member agencies,” says Tim Ittner, SCMAF executive director. “The partnership with LA84 Foundation and ASEP will allow us to aid even more coaches with the resources that they need to make youth sports better for our participants. Volunteer coaches are the lifeblood of youth sports. If a kid’s first experience with the sport is a positive one, the chances are much higher that he or she will fall in love with the sport and stick with it. If we can educate more coaches about how to teach youth sports properly as well as how to make it fun, safe, and exciting for the kids, we will have much more success increasing participation and retaining young athletes,” he concludes.

“I am excited about forging a partnership with LA84 Foundation and SCMAF that will deliver customized coaching education courses to SCMAF coaches,” says Jim Schmutz, ASEP executive director. The first of these courses—LA84 Foundation’s Art of Coaching SCMAF Coaches—is built around essential coaching principles, which include defining key responsibilities, establishing a coaching philosophy, and employing effective communication skills. In the end, it's about the kids. "Most importantly, through the course coaches will be better equipped to provide a high quality, meaningful sport experience for Southern California youth as part of mission-focused efforts to create healthier communities through sports and physical activities," states Schmutz.

Those with questions about the program may visit the Partner Organizations\LA84 Foundation section of the ASEP Web site.

The LA84 Foundation mission is to serve youth through sport and to increase knowledge of sport and its impact on people's lives. The LA84 Foundation supports a wide array of youth sports programming and awards grants to youth sports organizations within the eight southernmost counties of California. The organization also conducts youth sports and coaching education programs, a number of which have become models for similar programs nationwide.

The LA84 Foundation is a private nonprofit institution that has committed more than $185 million to accomplish its mission since 1985. To date, two million boys and girls, and more than 1,000 youth sports organizations throughout Southern California have benefited from the endowment.

The Southern California Municipal Athletic Federation is a non-profit corporation, which was founded in 1949, serves the ten southernmost counties of California. SCMAF's mission is to create healthier communities through sports and physical activities. SCMAF strives to instill in young people a positive attitude, good sportsmanship, sound fundamentals, confidence, and high moral standards. SCMAF seeks to uphold the spirit of sportsmanship and full participation with the belief that in team sports every athlete must be offered every opportunity to play in each game. To learn more about SCMAF, visit