New Release! Coaching Principles—The Gold Standard in Coaching Education

Author: ASEP Marketing


The newly updated and enhanced Coaching Principles course is now available! Based on the text Successful Coaching, Fourth Edition, written by ASEP founder Rainer Martens, Coaching Principles has been the coaching education standard for high school athletic directors and coaches for 30 years. Offered as a classroom or online course, Coaching Principles is used by state high school associations, state athletic directors associations, state departments of education, individual school districts, national governing bodies of Olympic sports, and other sport organizations for credentialing coaches.

New in the fourth edition:

All-new high definition video depicting real-life scenarios coaches deal with on a daily basis, highlighted by roundtable discussions with master coaches who provide practical application for course lessons and sage advice for new coaches on a variety of topics. View a sample clip here.

• The Coaching Successfully Manual, a customizable document for creating a comprehensive guide for administering your sport program. The manual contains resources including real-life examples of team policies, mission statements, coaching philosophies, and booster-club bylaws that you can use as is or modify to your program’s needs.

• New interactive exercises, including the Developmental Dozen, which provides coaches with 12 goals focused on coach development and designed to prepare coaches for the demands that they will face in developing athletes.

Successful Coaching text (included with course registration) is now available in print or e-book formats.

• The updated and enhanced Coaching Principles course includes new information on bullying and hazing; social media; nutritional guidelines regarding creatine, energy drinks, caffeine, and hydration; and methamphetamine and prescription drug abuse and drug testing.

Classroom courses
The Coaching Principles classroom courses are taught by a nationwide network of certified ASEP instructors. To enroll in a classroom Coaching Principles course, contact your state association or district for a list of scheduled clinics in your area. Registration for classroom courses is through the instructor. If you are an athletic director interested in becoming an ASEP-certified instructor to teach the classroom course to your coaches, contact Jerry Reeder at 800-747-5698, ext. 2325 or

Online courses
The online course is self-paced, leading coaches through online learning activities, interactive exercises, quizzes, evaluations, video clips, and reading from the course text. The online course is ideal for busy coaches and administrators as an alternative to classroom courses.

Coaching Principles online course
Coaching Principles online course with e-book

New e-book versions provide textbook electronically
Coaches who take Coaching Principles can now receive the accompanying textbook Successful Coaching, Fourth Edition as an e-book. The e-book is accessed through the Coaching Principles online course. After accessing the course with a key code, users click a link that provides simple instructions on downloading the e-book to a laptop or computer, which can then be moved to a hand-held device.

Contact ASEP
We’re excited about the updates and are confident that the new Coaching Principles course will provide you with the most comprehensive, interactive, engaging, and relevant learning experience available for coaches today.

For more information on adopting Coaching Principles for your association or district, contact Jerry Reeder at 800-747-5698, ext. 2325 or