Congratulations on a successful 2013-14 school year

Author: Jerry Reeder, Assistant Director, Coach Education


With the end of the 2013-14 school year upon us, I would like to thank you for the opportunity to serve you and the coaches under your watch throughout the year. I also want to thank you for the work you do as a certified instructor. Your coaches have a tremendous amount of influence on your student-athletes, and the training you provide is invaluable in ensuring your coaches are prepared for the task. It’s that training and preparation that equips your coaches to provide the most positive sport experience for the kids they coach.

This year has brought several positive changes to our company. You may have noticed that we’ve been progressively moving away from using “American Sport Education Program” in favor of “Human Kinetics Coach Education.” “ASEP” has served us well for more than 30 years and is a household name in interscholastic coaching education. But with our continued growth in the international and college and university markets—markets in which the Human Kinetics brand is well entrenched—the move to align with and capitalize on this recognition is a logical one. For the short term, “ASEP” will continue to be present on our coaching education materials (online courses, textbooks, instructor materials), but in correspondence such as this Instructor e-newsletter, expect to see “Human Kinetics Coach Education” moving forward. What remains the same is our commitment to providing the most comprehensive curriculum for the professional development of coaches—in your school district and throughout the world.

The rebranding is perhaps most evident through our newly designed website All of the same functionality is there, just with a new look. The information you need to access as an instructor is found under the “Scholastic/Club” and “Instructor Resources” tabs. Coaches come to the site to take their online tests and access their personal course records, just as before. And in the Store, you and your coaches will find a wider range of resources available to you through Human Kinetics.

This school year also brought a new association partner to Human Kinetics Coach Education: the Pennsylvania Interscholastic Athletic Association (PIAA). Over the past 14 years, we have had the honor of working with Bob Buckanavage and the Pennsylvania State Athletic Directors Association (PSADA) executive team to provide a “recommended” coaching education program featuring our Coaching Principles and Sport First Aid courses and resources to its membership. Now, as a result of a joint PIAA/PSADA initiative led by Bob Lombardi, the “recommended” program is now the “required” program. Under the mandate, which takes effect in 2016, all coaches must complete an approved coaching education program. Human Kinetics Coach Education is excited to be approved and recognized as an official provider of coach education for the PIAA and PSADA, with our classroom Coaching Principles and Sport First Aid courses being the preferred delivery method. Since the announcement of the new by-law in December 2013, more than 120 athletic directors in Pennsylvania have become instructors, a clear indication of the associations’ commitment to classroom instruction.

As you prepare for the 2014-15 school year, I encourage you to continue training your coaches in the classroom. You are the greatest asset available to your coaches, and they look to you to provide leadership and direction in their professional development.

One of the biggest mistakes I have seen athletic directors make is to send a memo to their coaches at the beginning of the school year that explains the coaching education requirements and tells them to “send your certificate to my office once you have met the requirements.” These ADs have sold their coaches short by putting the onus of coach education completely on the coach, sending the message that coaching education is the coach’s problem and not the AD’s.

As a classroom course instructor—one who is fully engaged in the professional development of your coaches—you realize the vital role you play in training your coaches. We encourage you to continue this important work. When you embrace professional development, your coaches will follow your lead. When they embrace professional development, your student-athletes reap the benefits!

Enjoy your summer vacation, and please don’t ever hesitate to contact me with any of your coaching education needs. I’m here to serve.